By PRINCE ABUBAKAR
We live in a technology driven world where technology is rapidly changing how things are done. This changes spread across every spectrum of technology including the internet. Numerous statistics have shown an increase in the global internet usage including in the developing parts of the world. This means that a large number of people are online either on social media, instant messaging apps or search engines. This is important for businesses because it creates a new effective ways of reaching and engaging with both new and potential customers. In this article I will share with you 6 reasons why you need to get your business online today.
1. Internet is for business
The beauty of the internet is that it’s very easy to find any target audience and engage them. Most companies are using the internet to educate, instruct and solve their client and potential client’s problems. It also makes it easy to accept and receive orders online via website or social media platforms. Learning how to drive traffic to your website and make your website visible online is an important aspect of your online marketing efforts. You can use social media marketing, SEO and search ad to drive targeted traffic to your website and generate more revenue for your business.
2. Improve your credibility
These days before most customers make a purchase decision, they go online to look for information about the products/services and list of companies that offers the same products before making a decision. If your business doesn’t have an online presence, your potential customers will not take you seriously. Having an online presence puts your business out on the open, and makes your more competitive as your potential customers will be able to know your story and other vital information about your business.
3. Low start-up cost
Taking your business online comes with a little to no cost depending on your technical expertise. In most cases, all you need to do is to build a website and create social media pages. Depending on your budget, you can spend a lot developing a website or an ecommerce solution to sell online.
Sometimes, you can do it with a shoestring budget using the services of an affordable web hosting company and a premium theme. It can cost you between $1-5 a month for a WordPress hosting and $45-95 for premium theme.
However, outsourcing technical aspect of your online presence such as social media marketing, SEO, Google Ads can go a long way in producing desirable results for your business.
4. Better customer support
The internet provides businesses with the ability to answer questions through webinars, social media posts and instant messaging. It’s very common these days for businesses to create a video, a product spec sheet, or FAQs (Frequently Asked Questions) section for their products and services. All these, make it easy for customers to find specific information about a product or services before making purchase.
5. Target a global market
With the internet you can target a global audience for your business with just a good website and a strong social media presence. All you need to do is identify your target market and choose from a variety of options to reach them. The success of your online presence depends mainly on your content marketing strategy, and also social media marketing is a great way to drive traffic to your website without breaking your bank account.
