By PRINCE ABUBAKAR
Whether you are a start-up or an established entrepreneur, chances are you’ve already considered using social media marketing to grow your business and put the word out about your brand.
As of 2018, 82% percent of small business owners are using social media to grow their business. And if you are not doing so now, then you are late for the party and there’s no better time to start than now.
Here are 6 reasons why you need social media marketing to grow your business.
1. Social media helps get the word
Social media platforms like Facebook, Instagram, Twitter, LinkedIn, and others are very helpful in getting word about your business to the public. They provides your business the important exposure it needs and the opportunity to build a relationship with your target audience. Your fans, followers, and connections are people who know your business, have likely done business with you in the past, and will be most likely to tell their friends about you.
2. Social media is cost-effective
When it come to marketing, online advertisement plays a vital role to the success of your business. Social media advertising is way cheaper than traditional advertising, so you don’t have to spend a lot to reach more people, increase your audience and grow your business.
3. Social media can help you reach any target age and demography
No matter what business you are into, you can find and reach any target audience through social media targeting.
4. Social media help you understand your audience
Social media is a two-way communication between your business and your audience. It helps you learn about your audience, their interests and collect feedback. Social media can be use as your customer service because you can ask your customers to share their thoughts, questions, and ideas to get to know them better.
5. Social media is the new customer service
If providing stellar customer service is a top priority for your business. Social media two-way communication process presents an opportunity for your business to provide instant gratification to your target audience. So by collecting customer feedback and responding, you can drive major business growth and increase your business earning.
6. Social media marketing will increase your sales
When you actively engage, connect and respond to your customer base on social media your business sales will drastically increase and business growth is inevitable.
7. Social media is simply fun, don’t waste anymore time.
Start growing your business with social media marketing.