By PRINCE ABUBAKAR
Google ads is no doubt an effective marketing tool for most businesses in Nigeria. Google ads allows businesses to reach people who are actively searching for keywords related to the products and services they offer.
- There are two reasons why people search the internet;
To research and expand their knowledge on specific subjects, or
- To buy a product and fulfil a need
Google ad allows you to reach both groups of searchers by bidding for keywords that will put your website on the top of the Google search result page where the user can easily find your ad. It normally takes weeks or months for a website to show on the top of the search result pages and most companies hire SEO experts to help optimize their web pages to rank high on google organically. But with Google ads, you can rank your website high for related keywords on the Google search result page instantly which is great as it creates a level playing field for companies big and small to compete favourably.
Google ads also allow businesses to reach new customers through its display ad network that show ads to the target audience on Google and its partner websites. Google ad works on a pay per click model, which means you pay when people click on your ads.
Research shows that Google has over 70% of the search market share making it the largest search engine on the planet. In marketing, the number of people a business can reach will greatly influence its success. Marketing simply a game of numbers and Google has the number to help any business reach its audience.
If you are not using Google ads to reach more customers and grow your business, you are leaving a lot of money on the table.